The Secret to Success Lies in Customer Satisfaction
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At Camu, we believe in the power of technology in transforming the education space, in empowering institutions to meet their short-term goals and long-term objectives, in guiding academicians toward a more efficient, effective and enriching learning experience. But we also believe that in doing so, the ‘human element’ should not be forgone or forgotten.
So, more than just building impressive features, we focus our domain expertise and knowledge on the applications itself, the benefits they derive, the advantages they acquire, and the problems they solve for our customers. After all, it’s more about the value that the technology brings, rather than the technology alone. But who decides this value?
Our customers, of course.
A Closer Look at Camu’s Customer Satisfaction Survey
Team Camu recently conducted a Customer Satisfaction survey to ascertain the levels of customer satisfaction towards its innovative EdTech solution. A variety of parameters such as user experience/interface design, product features, product performance, product stability, depth of functionality, ease of use, and support functions, are rated using the Absolute Category Rating (ACR) scale. The objective is to understand whether the platform meets or exceeds customer expectation. By enabling client anonymity, we are able to collect unbiased responses from our clients, thereby ensuring accurate analysis and error-free insights.
Last quarter, our survey was met with outstanding results. More than 60% of our clientele participated in it, of which the majority rated Camu ‘Good’ or ‘Excellent’ in almost every criterion. This data confirms to us that our endeavor to build strong customer relationships, provide consistent customer service, gauge unique and unprecedented customer requirements, and ultimately drive customer satisfaction, has been fruitful. We are committed to getting to know you, engaging with you, pre-empting your every concern, so as to deliver a solution that is most effective to your needs. Simple, agile, smart and stress-free is our product motto!
Camu’s quarterly customer satisfaction survey comprised of a diverse set of respondents, namely 46.5% administration staff, 30.77% teaching staff, 15.3% management staff and 7.69% IT owners. This mixed sample set highlights the EdTech platform’s compatibility with disparate user profiles, both academic and administrative. Encouragingly, when it comes to delivering top notch service, we have managed to appease not just one, but several customer types.
When asked about how long they had been using Camu, 43.08% of our respondents answered 1-3 years. This is a comprehensive interval for the users to have interacted with the platform and formed an opinion of its value. Further, when probed on the quality of product usage for all users, from management to students, majority of the respondents selected ‘Good’, and then ‘Excellent’. This tells us that Camu’s intuitive mobile solutions, integrated LMS and SIS, and interactive Virtual Classroom have not only been accepted, but are relied upon.
Another important category in the customer satisfaction index includes support functions. We asked the respondents to rate the following factors from ‘Poor’ to ‘Excellent’: quality of issue resolution, timeliness of issue resolution, interaction with support personnel, product knowledge of support personnel team, and overall rating of support services. Yet again, the most popular answers were ‘Good’ and ‘Excellent’, in that order. It’s important that our customers feel like they can count on us for maintenance, guidance and support. Our core tenets of flexibility and adaptability ensure we improve to your needs.
At long last, when questioned about the likelihood of recommending Camu to those seeking campus management solutions, 81.54% of our candidates assured that they would. We’re delighted that our platform is garnering authentic, positive word of mouth. With 89.23% of participants confirming that they were satisfied with the overall model, we can celebrate yet another milestone in our prolific journey.
Similarly, when quizzed on product attributes such as user experience/interface design, product features, product performance, product stability, depth of functionality, ease of use, and overall rating of the product, most participants opted for ‘Good’, followed by ‘Excellent’ as the second highest answer. This is a huge positive in our favour as we aim to keep the customer at the centre of our engineering and design. The fact that our users can navigate and explore the cloud-based platform with ease, attests to the importance of customer empowerment and accountability.
Another important category in the customer satisfaction index includes support functions. We asked the respondents to rate the following factors from ‘Poor’ to ‘Excellent’: quality of issue resolution, timeliness of issue resolution, interaction with support personnel, product knowledge of support personnel team, and overall rating of support services. Yet again, the most popular answers were ‘Good’ and ‘Excellent’, in that order. It’s important that our customers feel like they can count on us for maintenance, guidance and support. Our core tenets of flexibility and adaptability ensure we improve to your needs.
At long last, when questioned about the likelihood of recommending Camu to those seeking campus management solutions, 81.54% of our candidates assured that they would. We’re delighted that our platform is garnering authentic, positive word of mouth. With 89.23% of participants confirming that they were satisfied with the overall model, we can celebrate yet another milestone in our prolific journey.
Better Technology for Better Leadership
In an endeavour to elevate and enhance the higher education landscape, Camu has been successful in leading over 400+ institutions across 6 countries worldwide. But more than just building and distributing an interactive, mobile-first, cloud-based platform, we strive to be the enabler of socio-economic change.
Values of integrity, trust, respect, passion, collaboration, and entrepreneurship make up the foundation of what Camu stands for. And, we aim to establish a transparent, inclusive culture, one where the customer and community are at the root of every decision made.
Not only does this broad, companywide vision, alleviate business problems and simplify operational processes, but it also empowers future-oriented leadership and ethical practices.